Carl welcomes Greg McKeown, the author of two New York Times bestsellers “Effortless: Make It Easier to Do What Matters Most”, and “Essentialism: The Disciplined Pursuit of Less,” one of Carl’s favorite books. 

Greg and Carl discuss the concept of creating possibilities beyond money and why lack of capital should never be the thing that holds us back from doing something that we really want to do. Greg explains his philosophy that in any endeavor, starting small and building momentum is the key to building something that’s truly meaningful and sustainable, demonstrating the power of vision and determination over financial constraints.